Digital Strategy/Communications

There’s no replacement for high-quality digital strategy and communications, and in the modern technological age, there’s an ever-increasing need for the service. Andersen Political Services utilizes a breadth of experience in digital, strategic communications to help organizations tell their stories and reach the right audience, in the right way, at the right time.

Social Media Page Design

The presence of a high-quality social media page can do wonders for an organization’s image, purview, and ability to reach new audiences. Platforms on which social media pages can be developed include:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Google Plus
  • Snapchat
  • Blogs

Social Media Content Development

Organic social media content, when delivered to the desired audience in an effective manner, can have tremendously beneficial effects on an organization’s reach and influence in a given space. Tailoring unique messages to specific platforms, Andersen Political Services can build an organization’s reach and leverage its positioning to ensure an extensive digital presence. Content can be developed on the following social platforms:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Google Plus
  • Snapchat
  • Blogs

Social Media Graphic Design

The delivery of high-quality graphics to targeted audiences can lead to significantly increased engagement from followers, and highly shareable graphics allow for the expansion of an organization’s digital presence by reaching new audiences. Andersen Political Services can develop a range of graphics for social media usage, including:

  • Profile Pictures
  • Cover Photos
  • Shareable Posts
  • Ad Photos (Carousel, Multi-Image, Single-Image, Slideshow)

Paid Digital Media Advertising

Offering a range of paid advertising services on digital platforms, Andersen Political Services develops the strategy, graphics, and organization that goes into a paid digital campaign on social media and websites alike to ensure for the largest, most effective digital footprint achievable for an organization.

Web Advertising

Andersen Political Services manages digital advertising campaigns on websites, from the initial design of a strategy, to the development of suitable ad layouts, to targeted runs and thorough analytics.

Web advertising services offered include:

  • Google AdWords
  • Cookie Targeting
  • Demographic
  • Geographic
  • Retargeting
  • IP-Address
  • Custom Model

Types of advertisements that can be used for multiple ad services include:

  • Static Images
  • Mobile
  • Text
  • Wallpaper

Social Media Advertising

Running ad campaigns on social media platforms can provide organizations with hyper-focused targeting and expansive reach, with hundreds of targeted individuals reached with each dollar spent on advertising. Types of available ads vary between platforms, and Andersen Political Services runs paid advertising campaigns on all major social media outlets. Examples of advertising campaigns conducted include:

  • Facebook
    • Carousel
    • Multi-Image
    • Video
    • Single-Image
  • Twitter
    • Promoted Tweets
    • Promoted Accounts
    • Promoted Trends
  • Instagram
    • Photo
    • Video
    • Carousel
    • Stories
  • LinkedIn
    • Sponsored Content
    • Sponsored InMail
    • Text Ads

Graphic Design for Website and Social Advertising

As part of a comprehensive package of digital advertising services, Andersen Political Services develops high-quality graphics for use in website marketing and social media targeting ads. Our graphic designers are able to work with clients to help determine their preferred layouts and graphic types, producing works to convey the organization’s specific messaging and desired image.

Email Management

Email continues to serve as a powerful tool for digital communication, and the ability to deliver highly-customized, visually appealing emails to large groups of followers and supporters is a vital component of any digital campaign. Andersen Political Services can manage email campaigns on platforms including:

  • MailChimp
  • NationBuilder
  • Salsa

Services included in email management are:

  • Content Development
  • List Management
  • A/B Testing
  • Performance Monitoring

Website Management

No digital campaign is complete without a full-fledged website to direct would-be supporters and donors to. Andersen Political Services is able to manage websites on the following platforms:

  • WordPress
  • NationBuilder

Services provided via website management include:

  • Formatting Edits
  • Design Edits
  • Storage Optimization
  • Blogging
  • Graphic Development